ActionDP Privacy & Cookie Policy

Your Privacy & The General Data Protection Regulation (GDPR)
(Regulation (EU) 2016/679)

This privacy policy sets out how ActionDP uses and protects any information that you give ActionDP when you use this website.  ActionDP is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

ActionDP may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 Feb 2018.

Your Data, Your Rights

The Regulation sets out the following rights applicable to you as a data subject:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure (also referred to as the ‘right to be forgotten’)
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights with respect to automated decision-making and profiling

We commit to abiding by these rights upon request.

What we collect

We may collect the following information:

  1. name
  2. contact information including email address
  3. other information relevant to customer contact and booking requests

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  1. Internal record keeping.
  2. We may use the information to improve our products and services.
  3. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better experience visiting, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. On our site, you can vary permissions and withdraw cookie consent at any time. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline future cookies if you prefer. This may prevent you from taking full advantage of this website. To list which cookies we use, click here.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  1. whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  2. if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Data Subject Access

A data subject may make a subject access request (“SAR”) at any time to find out more about the personal data which ActionDP holds about them. ActionDP is normally required to respond to SARs within one month of receipt (this can be extended by up to two months in the case of complex and/or numerous requests, and in such cases the data subject shall be informed of the need for the extension).

All subject access requests received must be forwarded to Felix Forrest, the Company’s data protection contact. 020 7193 5384.

ActionDP does not charge a fee for the handling of normal SARs. The Company reserves the right to charge reasonable fees for additional copies of information that has already been supplied to a data subject, and for requests that are manifestly unfounded or excessive, particularly where such requests are repetitive.

Other Terms

In all our publications we shall use our best endeavours to respect any copyrights in relation to graphics, sound documentation, video sequences and words, to use its own graphics, sound documentation, video sequences and words or to have recourse to graphics, sound documentation, video sequences and words that do not require a licence.

Any trademarks or brand names used in connection with the website, some of may which have been registered by third parties, are subject unreservedly to the provisions contained in the relevant Copyright & Trademark laws and laws governing title as applicable to the relevant registered owner.

The mere identification of a brand or trademark shall not allow the conclusion to be drawn that trademarks are not subject to third party rights protection! The copyright in items that have been created and published by the owner rests solely with the owner of the webpages.


All labels, trade names and logos of the ARRI Group, Arri Alexa, Arri D21 etc. are registered/copyrighted the rights of which rest exclusively with the ARRI Group.

All labels, trade names and logos of RED Inc. RED®, RED CAMERA®, RED EPIC®, SCARLET™, RED ONE®, REDRAY™, MYSTERIUM®, MYSTERIUM X®, R3D®, REDCODE®, REDMOTE® and all other trademarks, service marks, trade names logos, and product names of RED used on this site are trademarks or registered trademarks of, Inc.

All labels, trade names and logos of Canon Inc, Canon 7D, Canon 5D and all other trademarks, service marks, trade names logos, and product names of Canon used on this site are trademarks or registered trademarks of Canon Inc.

All labels, trade names and logos of the Carl Zeiss Group are trademarks or registered trademarks of the Carl Zeiss Group.

Other brands or names mentioned may be trademarks or registered trademarks of their respective owners.  Remaining brands, names and media contained within this site are the copyright of ActionDP Cinematography.

Please also note

Where references have been made to registered trademarks, this has been done merely to illustrate or articulate the equipment we have available to hire either through our own inventory or that of our alliance partners.

In the absence of any formal agreement, you confirm compliance with our terms of business at the point of receiving or utilising any of our supplied equipment whether operated by yourselves or by staff of BeyondR3D/SteadiOp/ActionDP. Our terms of business are available on request. Suitable releases/deal memorandi should be provided where you do not wish to be bound by our terms. This stands, irrespective of the level of payment for the equipment/services rendered. This applies in respect of both equipment and labour.

Please note, that we are an honest business seeking to make a living by providing production services and supplying rental equipment to pursue digital film making.  We are more that happy to remove, edit or redact content that is regarded as in breach of any agreements subject to a written/email request.


Note, by submitting your email here, you are giving explicit consent to receive updates. If unsure about how we process your data go here.

SteadiOp Steadicam ServicesSteadiOp Steadicam ServicesSteadiOp Steadicam ServicesSteadiOp Steadicam ServicesSteadiOp Steadicam ServicesSteadiOp Steadicam Services