Photography & Cinematography

The $11,500 Hasselblad HV! Oops, I mean Sony A99!

The $11,500 Hasselblad HV! Oops, I mean Sony A99!

The new Hasselblad HV. A DSLR that offers no compromises with tough as nails build, jaw dropping beauty and is already a proven winner because it is indeed a Sony A99! All for $11,500! Woohoo!

Yes, this was announced 3-4 days ago or so but I had to wrap my head around this one and decide if I even wanted to give it exposure. Then I figured..well..why not, not many, if any, will buy one of these anyway! I mean, restyling a NEX-7 could have been cool as the NEX-7 is a cool camera. Restyling the mighty mite RX100 could also have been cool, as it is one hell of a pocket camera. Hasselblad accomplished to screw both of those up and turned the “could have been” into “Damn..we screwed up”. The slow selling Lunar and Stellar prove that one.

But fear not, Hasselblad is forging on with the Sony morphs with the new Hasselblad HV 99 mainly because they had to as it has been in the works for a long while already.

I call this new Hasselblad the “HPV 99″ (there really is no 99 in the name, nor a “P”) because it is the Sony A99 with a new coat of paint and cosmetics at an almost $9000 premium, which to me sounds like a big old genital wart on the camera industry. Yep, should be called the HPV 99.

Yes, that is correct… the now older A99 that sells for $2700 can be had for $11,500 featuring …read more

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